Sojitz Fuso Philippines Corporation introduces new President and CEO

April 12, 2022

Sojitz Fuso Philippines Corporation introduces new President and CEO

Quezon City, Philippines — Last March 31, 2022, Mr. Yoshihisa Hosaka ended his appointment as President and CEO of Sojitz Fuso Philippines Corporation (SFP), the general distributor of FUSO and one of the primary commercial vehicle distributors of brand-new trucks and buses in the Philippines. Mr. Hosaka’s new assignment will be in Sojitz Corporation Head Quarters in Tokyo, Japan to fulfill a new role for the following markets in some African countries as well as Mauritius, Sri Lanka, and Saudi Arabia.

During Mr. Hosaka’s term, for FY2021, SFP sales grew by 11% despite the economic uncertainty due to the pandemic. SFP also managed to launch the all-new FUSO Canter 6-wheeler models and expanded the dealer network.

To succeed Mr. Hosaka, from April 1, 2022, Mr. Yosuke Nishi will be SFP’s new President and CEO. Mr. Nishi started his automotive career in the Philippines as an executive from 2012 up to the present. Prior to April 1, 2022, Mr. Nishi was the President and CEO of Sojitz G Auto Philippines, the authorized importer and distributor of Geely cars in the Philippines, which is also a part of Sojitz automotive business in the country.

“We have great expectations for FUSO this year, with clear plans to focus on the acceleration of network expansion and strengthening our market presence in the key areas. I want to assure our customers and partners that SFP will continue to provide the high-quality service, customer satisfaction, and remarkable experience with the FUSO brand.” SFP’s new President and CEO, Yosuke Nishi said.

FUSO vehicles have been sold in the Philippines since 1969. A leading Japanese commercial vehicle manufacturer across many markets and known primarily for its high-quality products. The current FUSO range in the Philippines encompasses light, medium, heavy-duty trucks, light buses, and modern PUVs.

Together with the introduction of the new President and CEO, SFP also relocated their corporate headquarters in Alabang, Muntinlupa City to Quezon City.

New Address: 1016 EDSA Corner Corregidor Street, Bago Bantay, Ramon Magsaysay I, Quezon City
Contact Numbers: (02) 8234 5654 (Sales), (02) 8234 5524 (Marketing), (02) 8234 1753 (Network and Logistics)
e-Mail Addresses: [email protected], [email protected]

SFP, together with its dealer network remains committed to address consumer demand, from sales to aftersales services that are all in line with the SFP’s mission to contribute to the drive for development and betterment of living in the Philippines.

To learn more about FUSO Philippines’ full line-up of commercial vehicles, dealers, offers and promotions, and latest news, visit

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John Ferd Cabeliza, Advertising and Public Relation Specialist, SFP
Phone: (02) 8234 2484 e-Mail: [email protected]

Jomary “Joms” Ilaw, Advertising and Public Relation Specialist, SFP
Phone: (02) 8234 2484 e-Mail: [email protected]

E-mail: [email protected]

FUSO at a Glance
FUSO is a brand of commercial vehicles manufactured by Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV). Currently, FUSO represents a holistic line-up of products and services that match the needs of customers in over 170 markets. The FUSO product positioning covers a wide spectrum, from robust and economic trucks for growth regions, to cutting-edge mobility solutions with industry-leading technology and reduced environmental impact. FUSO is particularly renowned for its offerings in the light-duty segment – the Canter light-duty truck claims the top share in various markets around the world. Throughout the decades, FUSO trucks and buses have leveraged Japanese quality and craftsmanship to set benchmarks in efficiency, safety, and comfort.

MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of more than 85 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter all-electric light-duty truck as a series-production model and in 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology, a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Trucks Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.

Daimler Trucks Asia at a Glance
Daimler Trucks Asia (DTA), under Daimler Truck AG, is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon in the Japanese commercial vehicle industry with more than 85 years of history with its FUSO brand – and Daimler India Commercial Vehicles (DICV), an up and rising challenger in the Indian market. DTA adopts a strategic business model that allows its group entities to collaborate on product development, production, exports, sourcing and research activity to provide innovative, cutting-edge and best-value products to customers. DTA’s vision is “to develop mobility solutions to embrace a better life for people and the planet,” and is aligned with Daimler Truck’s purpose, “For all who keep the world moving.”

Sojitz Corporation
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing and selling products, providing services, and planning and coordinating projects, in Japan and overseas. The Group also invests in various sectors and conducts financing activities. The broad range of sectors in which Sojitz operates includes those related to automobiles, plants, energy, mineral resources, chemicals, foodstuff resources, agricultural and forestry resources, consumer goods, and industrial parks. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in Philippine, Sojitz has been engaged to the automotive business since 1969.

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