“Kumusta ang FUSO mo?” Campaign Celebrates Customer’s Operational Excellence and Success Stories

June 03, 2024

Manila, Philippines – Sojitz Fuso Philippines Corporation (SFP) announces its latest customer testimonial campaign, “Kumusta ang FUSO mo?”, a heartfelt exploration of customer’s relationship with FUSO trucks and buses – how they have become vital assets in satisfying their daily operational needs.

“Kumusta ang FUSO mo?” translates to a simple yet powerful inquiry of testimonials from FUSO truck owners and drivers across various industries. This campaign concentrates on the daily experiences of businesses, showcasing how FUSO vehicles seamlessly incorporate into their operations, fulfilling business demands with reliability, efficiency, and durability.

“FUSO has always been our top choice as the brand consistently delivers outstanding performance.” shares Mr. Rodrigo Aviso, Owner of RG5 Construction and the first customer who purchased the all-new Canter FE71 AMT. He added, “I’ve always been impressed with the quality of FUSO, and it’s one of the main reasons I stayed loyal over the years.”

Similarly, Mr. Rey Romero, Assistant Manager for Transport of CMG Retail, Inc. expresses his satisfaction for FUSO in terms of longevity saying, “Malayo ang performance niya sa iba. Kaya [talagang] kinukuha namin ang FUSO [dahil sa] durability. May truck kami na umabot ng 20 years. Subok na talaga namin ang FUSO. Hindi kami pinahiya sa durability and performance-wise”

These testimonials serve as a testament to FUSO Philippines’ commitment to providing high-quality vehicles that not only meet but exceed Filipino businesses’ expectations – enabling them to succeed in their respective business industries.

“We are grateful for the continuous support and positive response from our valued customers,” says Mr. Yosuke Nishi, President and CEO of SFP. “This customer testimonial campaign – ‘Kumusta ang FUSO mo?’ celebrates our customers’ journey and the feedback they provided. It represents our dedication to understanding and addressing the product and service needs of our customers and we are excited to see how FUSO trucks, buses, and modern PUVs continue to make a significant advantage on their daily business operations.”

Previously, FUSO Philippines set “Moving with You” as its new local tagline. Under this tagline, it represents a significant step towards its connection with its customers. FUSO Philippines’ ensures utmost satisfaction, consistently delivering high-quality products and services – exceeding expectations.

SFP invites all FUSO customers to join the conversation and share their own experiences through the hashtag #KumustaAngFUSOMo on different social media platforms (Facebook, Instagram, TikTok, LinkedIn). This campaign amplifies the voices of FUSO-satisfied customers, highlighting success stories with FUSO vehicles, and the role of the brand in moving businesses forward.

For more information about FUSO Philippines and its range of commercial vehicles and services, visit

Advertising, Events & Public Relations
Mr. John Ferd Cabeliza, (02) 8234 2484, [email protected]
Ms. Joms Ilaw, (02) 8234 2484, [email protected]

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Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing and selling products, providing services, and planning and coordinating projects, in Japan and overseas. The Group also invests in various sectors and conducts financing activities. The broad range of sectors in which Sojitz operates includes those related to automobiles, plants, energy, mineral resources, chemicals, foodstuff resources, agricultural and forestry resources, consumer goods, and industrial parks. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in Philippine, Sojitz has been engaged to the automotive business since 1969.

Daimler Truck Asia at a Glance
Daimler Truck Asia (DTA), under Daimler Truck AG, is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon in the Japanese commercial vehicle industry with 90 years of history with its FUSO brand – and Daimler India Commercial Vehicles (DICV), an up and rising challenger in the Indian market. DTA adopts a strategic business model that allows its group entities to collaborate on product development, production, exports, sourcing and research activity to provide innovative, cutting-edge and best value products to customers. DTA’s vision is “to develop mobility solutions to embrace a better life for people and the planet,” and is aligned with Daimler Truck’s purpose, “For all who keep the world moving.”

MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of 90 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter, the first all-electric light-duty truck in series-production and in 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology, a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Truck Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.

FUSO at a Glance
FUSO is a Daimler Truck brand, offering a range of commercial vehicles from light, medium, and heavy-duty trucks and buses to industrial engines and connectivity solutions for over 170 markets worldwide. A longstanding landmark in Japan’s commercial vehicle landscape, the brand has leveraged Japanese quality and craftsmanship over the decades. FUSO is particularly renowned for its offerings in the light-duty segment. The Canter light-duty truck claims the top market share in various markets around the world. In 2017 the eCanter became the first series produced all-electric light-duty truck in Japan, establishing FUSO as a pioneer in eMobility. FUSO promises customers a “Future Together,” a bold claim that continues to drive the brand’s contributions to safe and sustainable transport. This year marks the 90th anniversary of the FUSO brand, another milestone in its continuing legacy of setting benchmarks in efficiency, safety, and comfort.

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