Manila, Philippines — Sojitz Fuso Philippines Corporation (SFP) proudly announces the relaunch of the well-known MITSUBISHI FUSO Three-Diamond logo in the Philippine market.
“The reintroduction of the MITSUBISHI FUSO Three-Diamond logo in the Philippines celebrates our love for tradition as we continue driving the nation toward progress through reliable commercial mobility solutions.” said Mr. Yosuke Nishi, President & CEO of Sojitz Fuso Philippines Corporation. “While our visual identity has evolved to honor our roots, our commitment to providing reliable products, quality service, and enduring partnerships with our customers in the Philippines remains unwavering as we continue our pursuit of excellence.” he added.
Customers will gradually see the MITSUBISHI FUSO Three-Diamond logo across MITSUBISHI FUSO Philippines’ digital platforms, marketing materials, dealerships, events, and other brand touchpoints.
As MITSUBISHI FUSO in the Philippines moves forward with a refreshed brand identity, it continues to build on its legacy of innovation and trusted performance. Guided by the same values that have defined the company for decades, SFP remains dedicated to supporting the evolving needs of the Philippines’ transport and logistics industry and driving progress for its customers and partners.
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Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing, and selling products, providing services, and planning and coordinating projects, in Japan and overseas. Sojitz operates with a 7-division structure comprising the Automotive Division; the Aerospace & Transportation Infrastructure Division; the Energy Solutions & Public Infrastructure Division; the Metals, Mineral Resources & Recycling Division; the Chemicals Division; the Consumer Industry & Agriculture Business Division; and the Retail & Consumer Service Division. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in the Philippines, Sojitz has been engaged in the automotive business since 1969.
ARCHION at a Glance
ARCHION Corporation is a holding company formed through the business integration of Hino Motors and Mitsubishi Fuso Truck and Bus Corporation, a pioneer in commercial vehicles, based on a shared vision of “Building the Future of Commercial Vehicles Together.” Leveraging the robust customer bases and production and sales networks cultivated by both companies over many years, as well as the competitive advantages derived from collaboration with its major shareholders, Daimler Truck and Toyota Motor Corporation, ARCHION seeks to create synergies in advanced fields such as zero-emission technologies, including fuel cells, and autonomous driving. With the mission of “Together, we deliver transportation that connects people and goods for a brighter tomorrow,” ARCHION aims to contribute as a trusted partner in realizing sustainable transportation and building a prosperous society.
MFTBC at a Glance
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is a company within the ARCHION Group, engaged in the development and manufacture of commercial vehicle products and services. The company serves customers in approximately 170 countries and regions worldwide. With production sites in Japan and Portugal, MFTBC delivers a broad product lineup and continues to advance electrification and safety technologies. Together with ARCHION, MFTBC is committed to contributing to a sustainable mobility society.
FUSO at a Glance
FUSO is a brand of Mitsubishi Fuso Truck and Bus Corporation (MFTBC), part of the ARCHION Group. The brand provides commercial vehicle products and services to customers in approximately 170 countries and regions. The origins of FUSO date back to 1932, when the name “FUSO” was selected through an internal employee contest for a newly built bus—marking the birth of the brand. For over 90 years, FUSO has been built on Japanese quality and craftsmanship, delivering efficiency, safety, and reliability across a wide product lineup. Under the brand slogan “Future Together,” FUSO is committed to supporting safe and sustainable transportation.
