FUSO Philippines inaugurates a new dedicated dealership in Urdaneta, Pangasinan

March 30, 2023

Urdaneta, Pangasinan, March 27, 2023 – Sojitz Fuso Philippines Corporation (SFP), the general distributor of FUSO, and one of the Philippines’ primary commercial vehicle distributors of brand-new trucks and buses, officially inaugurated its new dedicated dealership in the Gateway to Northern Philippines – Urdaneta, Pangasinan under the management of HMEN Motors headed by Mr. Julius Hilomen.

Urdaneta is considered a semi-dense area in the province of Pangasinan. Taking advantage of the city’s location, SFP sees good market potential in which businesses are more complex including trade and agro-industrial sectors. The dealership is strategically located at McArthur Hi-way, Brgy. Nancasayan, Urdaneta City, Pangasinan, also minutes away from Tarlac-Pangasinan-La Union Expressway (TPLEX).

HMEN Motors – FUSO Pangasinan stands on a total of approximately 1,504 sqm with four-vehicle showroom area (mix of LDT, MDT, HDT), service work bays that can accommodate three (3) commercial vehicles and includes one (1) delivery bay which aims to serve and provide local businesses of the market.

Commenting on the inauguration, Mr. Yosuke Nishi, President & CEO – SFP, said, “Our partnership with HMEN Motors showcases our commitment to providing high-quality products and services. With our continuous dealer expansion, our focus is to accelerate our business and introduce our globally competitive vehicles.”

He further added, “We look forward to growing our market not just in Urdaneta but in Pangasinan as a whole and gradually across the country.”

SFP is progressing and continuously expanding its footprint nationwide. With the newly inaugurated HMEN Motors – FUSO Pangasinan, locals can experience the brand and be part of FUSO’s “Future Together.”

The dealership is open from Mondays to Saturdays from 8:00 am – 5:00 pm. Interested customers may contact [email protected] or the following personnel:

Carl Balanza, 0917 504 4412 / 0917 155 6581, [email protected]

Bob Raymundo, 0917 504 4413 / 0917 155 6581, [email protected]

To know more about the FUSO product portfolio, visit

Advertising, Events & Public Relations
John Ferd Cabeliza, (02) 8234 2484, [email protected]
Jomary “Joms” Ilaw, (02) 8234 2484, [email protected]

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Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing and selling products, providing services, and planning and coordinating projects, in Japan and overseas. The Group also invests in various sectors and conducts financing activities. The broad range of sectors in which Sojitz operates includes those related to automobiles, plants, energy, mineral resources, chemicals, foodstuff resources, agricultural and forestry resources, consumer goods, and industrial parks. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in Philippine, Sojitz has been engaged to the automotive business since 1969.

Daimler Truck Asia at a Glance
Daimler Truck Asia (DTA), under Daimler Truck AG, is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon in the Japanese commercial vehicle industry with 90 years of history with its FUSO brand – and Daimler India Commercial Vehicles (DICV), an up and rising challenger in the Indian market. DTA adopts a strategic business model that allows its group entities to collaborate on product development, production, exports, sourcing and research activity to provide innovative, cutting-edge and best value products to customers. DTA’s vision is “to develop mobility solutions to embrace a better life for people and the planet,” and is aligned with Daimler Truck’s purpose, “For all who keep the world moving.”

MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of 90 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter, the first all-electric light-duty truck in series-production and in 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology, a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Truck Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.

FUSO at a Glance
FUSO is a Daimler Truck brand, offering a range of commercial vehicles from light, medium, and heavy-duty trucks and buses to industrial engines and connectivity solutions for over 170 markets worldwide. A longstanding landmark in Japan’s commercial vehicle landscape, the brand has leveraged Japanese quality and craftsmanship over the decades. FUSO is particularly renowned for its offerings in the light-duty segment. The Canter light-duty truck claims the top market share in various markets around the world. In 2017 the eCanter became the first series produced all-electric light-duty truck in Japan, establishing FUSO as a pioneer in eMobility. FUSO promises customers a “Future Together,” a bold claim that continues to drive the brand’s contributions to safe and sustainable transport. This year marks the 90th anniversary of the FUSO brand, another milestone in its continuing legacy of setting benchmarks in efficiency, safety, and comfort.

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