Cabanatuan City, Philippines – Sojitz Fuso Philippines Corporation (SFP) has further strengthened its presence in Central Luzon with the opening of its newest dealership in Nueva Ecija through Genesis Auto Corp. – FUSO Cabanatuan. Formally inaugurated on March 23, 2026, the new facility underscores the brand’s commitment to providing reliable and durable commercial mobility solutions closer to Filipino businesses in the region.
FUSO Cabanatuan is situated on a 1,134-square-meter property, thoughtfully designed to deliver seamless customer experience. The dealership features a modern showroom capable of accommodating multiple vehicle displays, allowing customers to conveniently explore FUSO’s lineup of light-, medium-, and heavy-duty trucks in a welcoming and accessible environment.
Complementing the showroom is a dedicated after-sales facility equipped with two work bays, ensuring efficient and dependable maintenance services. Built in accordance with FUSO’s high standards for customer care, the service area is designed to support long-term vehicle performance and enhance overall ownership satisfaction.
Mr. Yosuke Nishi, President & CEO, SFP: “This inauguration represents more than just the opening of a new dealer, it is about customers, partnerships, and shared vision. Our mission is very clear: to provide high-quality commercial vehicles that Filipino businesses can depend on. As we move forward, we will continue to focus on delivering high-quality customer satisfaction by maintaining international standards from sales to after-sales.”
“Today, as we open the doors of FUSO Cabanatuan, we celebrate that partnership and the promise it brings moving forward.” Mr. Nishi added.
Mr. Amando San Juan, Chairman & CEO, ESJAY Auto Group: “Our vision is not just to sell vehicles, but to provide mobility solutions that enhance the quality of life and create new economic opportunities for the people of this city and its neighboring areas.”
“To Nishi-san, thank you for your confidence in appointing us to represent your prestigious brand in this key market. We fully understand that this appointment is a responsibility to uphold the highest standards of service, quality, passion, and excellence that SFP is known for. Your partnership allows us to invest in this community and deliver exceptional experience to our customers. On the management side, our team is geared-up to offer a customer-first approach, ensuring that every interaction reflects the excellence of our principal brand and our own company values.” Mr. Amando San Juan added.
Mr. Dennis San Juan, President, GAC: “Dito magsisimula ang tunay na hard work—the real work. Lalo na sa mga nangyayari sa ating paligid. Although napakaraming uncertainties sa mundo, one thing is certain—ang ESJAY Auto Group / GAC ay hindi magpapatinag sa anumang obstacles at challenges. Ipaglalaban natin ang ating kumpanya at ang ating mga produkto. Paano? Sa pamamagitan ng hard work, perseverance, and teamwork.”
In his message, Mr. Dennis San Juan emphasized that “Today marks the beginning of the real work—especially with everything happening around us. Although there are many uncertainties in the world, one thing is certain: ESJAY Auto Group / GAC will not be shaken by any obstacles and challenges. We will fight for our company and our products—through hard work, perseverance, and teamwork.”
He further expressed optimism for stronger partnerships moving forward, adding that “with this inauguration, we hope and pray for a stronger business relationship with our business partners. Thank you very much for your presence, and above all, for God’s continued guidance.”
With its strategic location and customer-focused approach, FUSO Cabanatuan is poised to serve as a key hub for businesses and transport operators in Nueva Ecija and nearby provinces. The opening of FUSO Cabanatuan is another milestone for FUSO in the Philippines to emphasize its position as a valued partner in mobility, productivity, and progress nationwide.
For more information, please visit the new GAC – FUSO Cabanatuan dealership in KM 108 Maharlika Highway, Brgy. Sumacab Este, Cabanatuan City, Nueva Ecija with operating hours from Mondays to Saturdays, 8:00 am – 5:00 pm. For inquiries, you may visit https://www.facebook.com/FusoCabanatuanCity or contact the following:
Sales | +639 173157296, Ms. Rachel Myles Paet
Service | +639 173157336, Ms. Beverly Alavazo
Parts | +639 676324368, Mr. Daniel Ernesto De Rueda
Visit FUSO Philippines’ official website at www.fuso.com.ph. Follow us on Facebook at www.facebook.com/FusoPhilippines for the latest news and updates from the brand.
Follow us on social media:
Facebook: www.facebook.com/FusoPhilippines
YouTube: www.youtube.com/c/FUSOPhilippines
Instagram: www.instagram.com/fuso.ph
TikTok: www.tiktok.com/@fuso.ph
Viber: bit.ly/FUSOPH-Viber-Channel
Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing and selling products, providing services, and planning and coordinating projects, in Japan and overseas. The Group also invests in various sectors and conducts financing activities. The broad range of sectors in which Sojitz operates includes those related to automobiles, plants, energy, mineral resources, chemicals, foodstuff resources, agricultural and forestry resources, consumer goods, and industrial parks. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in Philippine, Sojitz has been engaged to the automotive business since 1969.
Daimler Truck at a Glance
Daimler Truck Holding AG (“Daimler Truck”) is one of the world’s largest commercial vehicle manufacturers, with over 40 main locations and more than 100,000 employees around the globe. The founders of Daimler Truck invented the modern transportation industry with their trucks and buses a good 125 years ago. Unchanged to this day, the company’s aspirations are dedicated to one purpose: Daimler Truck works for all who keep the world moving. Its customers enable people to be mobile and get goods to their destinations reliably, on time, and safely. Daimler Truck provides the technologies, products, and services for them to do so. This also applies to the transformation to CO2-neutral driving. The company is striving to make sustainable transport a success, with profound technological knowledge and a clear view of its customers’ needs. Daimler Truck’s business activities are structured in five reporting segments: Trucks North America (TN) with the truck brands Freightliner and Western Star and the school bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and RIZON commercial vehicle brands. Mercedes-Benz Trucks (MBT) with the truck brand of the same name and BharatBenz. Daimler Buses (DB) with the Mercedes-Benz and Setra bus brands. Daimler Truck’s new Financial Services business (DTFS) constitutes the fifth segment, the product range in the truck segments includes light, medium and heavy trucks for long-distance, distribution and construction traffic and special-purpose vehicles used mainly in the municipal and vocational sector. The product range of the bus segment includes city buses, school buses and intercity buses, coaches and bus chassis. In addition to the sale of new and used commercial vehicles, the company also offers after-sales services and connectivity solutions.
MFTBC at a Glance
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is a commercial vehicle manufacturer based in Kawasaki City, Japan. 89.29% of its shares are owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. MFTBC provides trucks, buses and industrial engines under the FUSO brand with a longstanding history of over 90 years, serving approximately 170 markets worldwide. MFTBC proactively develops cutting-edge technologies such as electrification, with its eCanter being Japan’s first mass-produced electric light-duty truck. MFTBC’s heavy-duty Super Great Truck was also the first of its kind in Japan to include SAE Level 2-equivalent automated driving support technology, now a benchmark in the Japanese commercial vehicle market.
FUSO at a Glance
FUSO is a Daimler Truck brand, offering a range of commercial vehicles such as trucks and buses and industrial engines in about 170 markets worldwide. The brand is characterized by effectiveness, safety and comfort, built over its 90-year history with a foundation of and Japanese quality and craftsmanship. The Canter light-duty truck claims the top share in various markets around the world. FUSO leads electrification of commercial vehicles by globally offering Japan’s first mass-produced electric light-duty truck, the eCanter. FUSO promises customers a “Future Together,” a bold claim that continues to drive the brand’s contributions to safe and sustainable transport.
