Sojitz Fuso Philippines Corporation (SFP) held its 2026 National Dealer Conference at the City of Dreams Manila.
Carrying the theme, “Built for What’s Ahead,” it reflects FUSO’s promise of reliability, durability, and innovation, not only for today’s demands, but also for the challenges of tomorrow.
The program showcased FUSO’s performance and milestones over the past year while outlining clear priorities across sales, after-sales, marketing, and network development. It also reinforced the role of dealers in driving the brand forward, ensuring that every touchpoint reflects FUSO’s standards of quality and reliability.
FUSO in the Philippines continues to build momentum in the truck and bus industry, closing 2025 by securing 3rd place among the TMA’s Category III to Category V commercial vehicle segments (more than 3 tons Gross Vehicle Weight), delivering 1,461 units, and achieving an impressive 8.1% sales growth compared to 2024.
At the heart of FUSO’s customer experience, SFP’s extensive dealership network serves as the first connection point for new and existing relationships, and this conference was designed to recognize and celebrate their outstanding contributions. These awards celebrated not only exceptional results, but also the dedication, hard work, and commitment that define the FUSO footprint across the Philippines.
“Beyond discussing numbers and targets, we are also here to celebrate. Thank you for your hard work and dedication in making FUSO what it is today.” said Mr. Yosuke Nishi, President & CEO, Sojitz Fuso Philippines Corporation
The following FUSO dealers were commended as winners:
| Award | Dealer |
| Marketing Excellence Award | Christian General Motors Inc. – FUSO Tarlac |
| Overall Audit Compliance Excellence | 1Dynamix Automotive Inc. – FUSO Kawit |
| Overall Top Sales Contributors | 1st Place: Peak Motors Philippines, Inc. – FUSO Cainta 2nd Place: Alpine Motors Corp. – FUSO Carmona 3rd Place: Diamond Motor Corp. – FUSO Marikina |
| After-Sales Excellence Awardees | 1st Place: Peak Motors Philippines, Inc. 2nd Place: 1Dynamix Automotive Inc. 3rd Place: Fast Autoworld Philippines Corp. |
More than a gathering, the 2026 National Dealer Conference stood as a reaffirmation of shared vision. SFP and its dealers will continue to build a stronger partnership, committed to driving the continued success of FUSO in the Philippines, truly built for what’s ahead.
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Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing, and selling products, providing services, and planning and coordinating projects, in Japan and overseas. Sojitz operates with a 7-division structure comprising the Automotive Division; the Aerospace & Transportation Infrastructure Division; the Energy Solutions & Public Infrastructure Division; the Metals, Mineral Resources & Recycling Division; the Chemicals Division; the Consumer Industry & Agriculture Business Division; and the Retail & Consumer Service Division. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in the Philippines, Sojitz has been engaged in the automotive business since 1969.
ARCHION at a Glance
ARCHION Corporation is a holding company formed through the business integration of Hino Motors and Mitsubishi Fuso Truck and Bus Corporation, a pioneer in commercial vehicles, based on a shared vision of “Building the Future of Commercial Vehicles Together.” Leveraging the robust customer bases and production and sales networks cultivated by both companies over many years, as well as the competitive advantages derived from collaboration with its major shareholders, Daimler Truck and Toyota Motor Corporation, ARCHION seeks to create synergies in advanced fields such as zero-emission technologies, including fuel cells, and autonomous driving. With the mission of “Together, we deliver transportation that connects people and goods for a brighter tomorrow,” ARCHION aims to contribute as a trusted partner in realizing sustainable transportation and building a prosperous society.
MFTBC at a Glance
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is a company within the ARCHION Group, engaged in the development and manufacture of commercial vehicle products and services. The company serves customers in approximately 170 countries and regions worldwide. With production sites in Japan and Portugal, MFTBC delivers a broad product lineup and continues to advance electrification and safety technologies. Together with ARCHION, MFTBC is committed to contributing to a sustainable mobility society.
FUSO at a Glance
FUSO is a brand of Mitsubishi Fuso Truck and Bus Corporation (MFTBC), part of the ARCHION Group. The brand provides commercial vehicle products and services to customers in approximately 170 countries and regions. The origins of FUSO date back to 1932, when the name “FUSO” was selected through an internal employee contest for a newly built bus—marking the birth of the brand. For over 90 years, FUSO has been built on Japanese quality and craftsmanship, delivering efficiency, safety, and reliability across a wide product lineup. Under the brand slogan “Future Together,” FUSO is committed to supporting safe and sustainable transportation.
