North Luzon drives transport modernization with FUSO modern PUVs

March 10, 2022

North Luzon drives transport modernization with FUSO modern PUVs

Pangasinan & La Union, Philippines, February 25 – 26, 2022 – Sojitz Fuso Philippines Corporation (SFP), the general distributor of FUSO, and one of the Philippines’ major commercial vehicle distributors of brand-new trucks and buses together with its dealer, HMEN Motors – FUSO Urdaneta successfully held the North Luzon Transport Forum last February 25, in La Union and February 26, in Pangasinan provinces. In partnership with Land Transportation Franchising Regulatory Board (LTFRB), the event’s objective is to promote the government’s modernization program further.

North Luzon Transport Forum is a 2-day event from February 25 at Hotel Ariana & Restaurant, National Highway, Paringao, Bauang, La Union, and February 26 at Jechs Grand Pavilion, Jdv. Ave., Calasiao, Pangasinan.

Just a few hours away from the busy streets of Metro Manila, both La Union and Pangasinan boasts its beautiful destinations where visitors can be one with nature. Besides that, SFP aims to engage in the automotive and transport businesses of our fellow Ilocanos and contribute further through growing automotive accessibility in the region.

The event was attended by LTFRB Regional Director – Mr. Nasrudin Talipasan, Atty. Anabel Marzan, Atty. Veronica Peralta, Atty. Mark Anthony Espenilla, as well as other LTFRB officers. It was also attended by more than five (5) local transport cooperatives on the 1st day in La Union, while thirty-two (32) transport cooperatives were present on the 2nd Day in Pangasinan.

Moving forward, Atty. Veronica Peralta discussed the LTFRB goal on the PUV modernization of the government. It aims to help transport cooperatives from north Luzon to respond to their problems and concerns regarding the PUVMP.

SFP also presented their product line-up of modern PUVs showcasing the reliability, durability, and powerful performance of the FUSO Canter Commute (Class II) and FUSO Canter Express (Class III).

The success of the North Luzon Transport Forum serves as another achievement to accelerate its progress and development of the PUV modernization program. It is also a testament as SFP continues its growing partnerships with major transport cooperatives across the country.

To learn more about the FUSO Philippines product line-up, visit You may also request a quote through our authorized FUSO dealerships by filling up this form,, or e-Mail us at [email protected]

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John Ferd Cabeliza, Advertising and Public Relation Specialist, SFP
Phone: (02) 8234 2484 e-Mail: [email protected]

Jomary “Joms” Ilaw, Advertising and Public Relation Specialist, SFP
Phone: (02) 8234 2484 e-Mail: [email protected]

E-mail: [email protected]

FUSO at a Glance
FUSO is a brand of commercial vehicles manufactured by Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV). Currently, FUSO represents a holistic line-up of products and services that match the needs of customers in over 170 markets. The FUSO product positioning covers a wide spectrum, from robust and economic trucks for growth regions, to cutting-edge mobility solutions with industry-leading technology and reduced environmental impact. FUSO is particularly renowned for its offerings in the light-duty segment – the Canter light-duty truck claims the top share in various markets around the world. Throughout the decades, FUSO trucks and buses have leveraged Japanese quality and craftsmanship to set benchmarks in efficiency, safety, and comfort.

MFTBC at a Glance
Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of more than 85 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter all-electric light-duty truck as a series-production model and in 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology, a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Trucks Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.

Daimler Trucks Asia at a Glance
Daimler Trucks Asia (DTA), under Daimler Truck AG, is an organizational unit that jointly operates Mitsubishi Fuso Truck and Bus Corporation (MFTBC) – an icon in the Japanese commercial vehicle industry with more than 85 years of history with its FUSO brand – and Daimler India Commercial Vehicles (DICV), an up and rising challenger in the Indian market. DTA adopts a strategic business model that allows its group entities to collaborate on product development, production, exports, sourcing and research activity to provide innovative, cutting-edge and best-value products to customers. DTA’s vision is “to develop mobility solutions to embrace a better life for people and the planet,” and is aligned with Daimler Truck’s purpose, “For all who keep the world moving.”

Sojitz Corporation
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing and selling products, providing services, and planning and coordinating projects, in Japan and overseas. The Group also invests in various sectors and conducts financing activities. The broad range of sectors in which Sojitz operates includes those related to automobiles, plants, energy, mineral resources, chemicals, foodstuff resources, agricultural and forestry resources, consumer goods, and industrial parks. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in Philippine, Sojitz has been engaged to the automotive business since 1969.

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