Manila, Philippines – Sojitz Fuso Philippines Corporation (SFP), the general distributor of MITSUBISHI FUSO commercial vehicles in the Philippines, participated in the 1st Philippine International Truck Show (PITS), held at Hall 1 of the SMX Convention Center Manila.
With the theme “Reliable Mobility since the 1960s,” SFP proudly reintroduced the MITSUBISHI FUSO Three-Diamond logo, showcased its staple model, the Canter diesel-powered light-duty truck in its FE73 14-ft. loading span variant, and launched the eCanter in the same trim as its internal combustion counterpart.
At the center of SFP’s exhibition was the MITSUBISHI FUSO Three-Diamond logo, which served as a defining visual element throughout the booth. More than a symbol of MITSUBISHI FUSO’s heritage, the Three-Diamond logo provides a visual bridge between the brand’s legacy and its direction toward the future of commercial mobility.
The logo connects the vehicles on display, representing different chapters of the brand’s journey: the FUSO Canter, a name synonymous with dependable light-duty trucks, and the eCanter, MITSUBISHI FUSO’s electric light-duty truck designed to meet the evolving demands of businesses.
The Canter represents decades of commitment to delivering reliable and dependable transportation solutions for small-, medium-, and large-scale operations. Since its global introduction in 1963, the Canter has continued to evolve alongside the needs of customers, establishing itself as one of MITSUBISHI FUSO’s most recognizable truck nameplates.
The eCanter, on the other hand, showcases MITSUBISHI FUSO’s direction toward electric commercial mobility. Building on the Canter’s established legacy, the eCanter demonstrates how the familiar strengths of a trusted truck can evolve to adapt by the ever-changing demands of commerce and transportation.
“Here at our booth, we are bringing together two important chapters of the MITSUBISHI FUSO story. The FUSO Canter as a long-standing legacy in the light-duty truck segment, and the eCanter, reflecting our direction toward a more sustainable and electrified future. These two vehicles may represent different points in our journey, but they share the same purpose: to support our Filipino customers and help their businesses move forward.” said Mr. Yosuke Nishi, President & CEO, Sojitz Fuso Philippines Corporation.
At PITS, SFP brought this story together in one exhibition; the Canter representing where MITSUBISHI FUSO has been, the eCanter representing where it is heading, and the Three-Diamond logo connecting the two.
Through this exhibition, SFP invites customers, partners, industry stakeholders, and truck enthusiasts to experience MITSUBISHI FUSO’s heritage and future of commercial mobility up close.
MITSUBISHI FUSO Philippines. Reliable Mobility since the 1960s.
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Sojitz Corporation at a Glance
As a general trading company, the Sojitz Group is engaged in a wide range of businesses globally, including buying, selling, importing, and exporting goods, manufacturing, and selling products, providing services, and planning and coordinating projects, in Japan and overseas. Sojitz operates with a 7-division structure comprising the Automotive Division; the Aerospace & Transportation Infrastructure Division; the Energy Solutions & Public Infrastructure Division; the Metals, Mineral Resources & Recycling Division; the Chemicals Division; the Consumer Industry & Agriculture Business Division; and the Retail & Consumer Service Division. Sojitz has run so many kinds of automotive business all over the world such as CKD production, wholesale, and Retail. In the case of the business in the Philippines, Sojitz has been engaged in the automotive business since 1969.
ARCHION at a Glance
ARCHION Corporation is a holding company formed through the business integration of Hino Motors and Mitsubishi Fuso Truck and Bus Corporation, a pioneer in commercial vehicles, based on a shared vision of “Building the Future of Commercial Vehicles Together.” Leveraging the robust customer bases and production and sales networks cultivated by both companies over many years, as well as the competitive advantages derived from collaboration with its major shareholders, Daimler Truck and Toyota Motor Corporation, ARCHION seeks to create synergies in advanced fields such as zero-emission technologies, including fuel cells, and autonomous driving. With the mission of “Together, we deliver transportation that connects people and goods for a brighter tomorrow,” ARCHION aims to contribute as a trusted partner in realizing sustainable transportation and building a prosperous society.
MFTBC at a Glance
Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is a company within the ARCHION Group, engaged in the development and manufacture of commercial vehicle products and services. The company serves customers in approximately 170 countries and regions worldwide. With production sites in Japan and Portugal, MFTBC delivers a broad product lineup and continues to advance electrification and safety technologies. Together with ARCHION, MFTBC is committed to contributing to a sustainable mobility society.
FUSO at a Glance
FUSO is a brand of Mitsubishi Fuso Truck and Bus Corporation (MFTBC), part of the ARCHION Group. The brand provides commercial vehicle products and services to customers in approximately 170 countries and regions. The origins of FUSO date back to 1932, when the name “FUSO” was selected through an internal employee contest for a newly built bus—marking the birth of the brand. For over 90 years, FUSO has been built on Japanese quality and craftsmanship, delivering efficiency, safety, and reliability across a wide product lineup. Under the brand slogan “Future Together,” FUSO is committed to supporting safe and sustainable transportation.
